ABOUT US

Our Story

We couldn’t find high quality pearl jewelries in contemporary design!

Lu, the founder of Story of Pearls, has been fond of pearls since she was little. She loves the uniqueness, the soft color shades and the beautiful rainbow overtones of the pearls. However, when she traveled around Scandinavia, she found that pearl jewelries are not so commonly seen and widely worn. The pearl jewelries exist on the Scandinavian markets are mostly made of imitation pearls (plastic beads or shell pearls), or genuine pearls but in old-fashioned styles. She wondered why such a treasury from the nature is not so common in Scandinavia!

It was time for a jewelry brand which offers unique jewelries by combining pearls, the traditional gemstones, with modern, playful and timeless designs!

After working as an employee in big corporates for 8 years and dreaming about her own pearl jewelry brand, Lu finally decided to pursue her dream. In April 2019, in Stockholm Sweden, Story of Pearls was born, a pearl jewelry brand combining pearls, the traditional gemstones, with modern, playful and timeless design. Lu also believes in Slow Fashion – another reason that we choose to only work with genuine pearls, so that you will be able to keep your pearl jewelries for a lifetime!   

Story of Pearl Founder: Lu

Our Pearls

Pearls are organic gemstones which are produced by pearl oysters. This makes every single pearl unique. All the pearls used in our jewelries are genuine pearls, because we would like to offer you your unique piece of jewelry, which you will be able to keep for a lifetime!

You can find Freshwater Pearls, Japanese Akoya Pearls, Tahiti Pearls and South Sea Pearls in our collections. Read more about different types of pearls we use in our jewelries! 

Measuring the Size of the Pearls

Our Vision

Inspire women to discover their uniqueness by offering jewelries made of unique pearls with modern, playful and timeless designs!

Our Value

UNIQUE

Every single pearl is unique, making every piece of our jewelry unique!

QUALITY

We believe in Slow Fashion. Therefore, we choose to only work with genuine pearls, so that you will be able to keep your pearl jewelries for a lifetime!  

MODERN, PLAYFUL and TIMELESS

We believe pearl jewelries should be diversified and embracing! We create pieces to fit for all times and different occasions in life!

Jewelry Box by Story of Pearls